Portfolio
Trauma Treatment Page
Center of Motivation & Change
This piece reframes trauma treatment as a path to transformation, not just
symptom management — addressing how unresolved trauma creates barriers to the relationships, career, and goals a person actually wants. It reflects CMC’s philosophy that healing isn’t the endpoint; it’s what clears the way for the life someone is trying to build. Backed by CMC’s own outcome data (84% reduction in PTSD symptom severity), the piece pairs emotional resonance with credible proof, exactly the combination that turns a hesitant reader into someone ready for the next step with CMC.
Drinking After Divorce
Ria Health
Ria Health helps people moderate or quit drinking through their smartphone —
no rehab, no judgment. This piece meets a specific life moment (divorce)
with empathy first, addressing the emotional reality before introducing the
solution, so readers feel understood enough to trust Ria with their recovery.
5 Ways Supporting Employee Mental Health Benefits Your Bottom Line
Ade Content Lab Corporate Wellness Sample
This piece speaks directly to C-suite and People Ops leaders in their own
language, using the Voice of Customer (VOC) framework to address their core pain point: connecting wellbeing programs to measurable bottom-line impact. Built on CuraLink EAP’s real business outcomes data, it turns raw customer insight into proof a skeptical executive can act on — which is exactly what makes them choose a corporate welless program.
Cognitive Behavioral Therapy for Insomnia (CBT-I) Treatment
Center of Motivation & Change
This piece breaks down a clinical treatment approach in clear, reassuring language — building the kind of credibility that matters most when someone is researching care for themselves at 2 am. It reflects CMC’s evidence-based approach to treatment overall, and that scientific grounding is what gives anxious readers enough confidence to take the next step and reach out.
Non-12-Step Treatment Page
Center of Motivation & Change
This piece speaks to readers whose belief systems — secular or faith-based, don’t fit the standard 12-step model. It embodies CMC’s philosophy of respecting and leveraging each client’s own beliefs rather than imposing a one-size-fits-all approach. This converts skeptical readers who’ve
been alienated by other programs before.
How to Stop Being an Angry Drunk
Ria Health
Written for a high-shame search term, this piece uses direct, unflinching
language exactly where readers are searching from. Ria Health’s low-barrier, judgment-free honesty earns enough trust to move
a reader from “just researching” to “ready to try” their program.
EMDR Treatment
This piece demystifies EMDR for readers who’ve heard of it but don’t
understand how it works — making the unfamiliar feel accessible and the
science feel human. It goes beyond the clinical to position EMDR as a
tool for empowerment: not just reducing distressing symptoms but
rebuilding self-worth, shifting limiting beliefs, and creating the
conditions for a fulfilling life. That framing reflects CMC’s core
conviction that healing means rediscovering resilience, not just fixing
what’s broken. Backed by WHO and APA, the piece gives
skeptical readers the credibility they need to trust the process — and
enough emotional resonance to take the first step.
Outpatient Services
Center of Motivation & Change
This piece positions outpatient treatment not as the intentional first choice for people who want to make real changes without putting the rest of their lives on hold. It reflects CMC’s philosophy that treatment works best when it’s woven into real life, not separated from it. By walking through the flexibility, individualization, and family-inclusive model, the piece helps readers who’ve been quietly struggling see themselves in the program — and trust that treatment can fit their circumstances, not the other way around.
Gaming Addiction Treatment
Center of Motivation & Change
This piece meets readers exactly where they are — whether gaming is just starting to feel like a problem or has already taken over — without labeling or catastrophizing. It reframes gaming struggles as a spectrum of unmet needs rather than a character flaw, reflecting CMC’s philosophy that compulsive behavior always has an underlying reason and always has a path forward. By addressing the brain science behind the cycle and CMC’s personalized, goal-aligned treatment model, the piece gives readers permission to seek help before hitting rock bottom — which is precisely what lowers the barrier between “I’ll figure it out” and booking that first consultation.
Family Services
Center of Motivation & Change
This piece speaks directly to the family member who has tried everything
— tough love, ultimatums, Al-Anon… and still feels helpless because nothing seems to be working. It
validates that frustration before introducing a genuinely different
approach: CMC’s Invitation to Change (ITC), which positions families not
as bystanders but as the most powerful catalyst for their loved one’s
recovery if given the right tools and resources. The content replaces shame and confusion with evidence-backed tools, reflecting CMC’s belief that science and kindness, not confrontation, are what move people toward change. For a family member reading at 11pm, desperate for something that actually works, this piece builds enough trust to make them pick up the phone.
Group Coaching Ultimate Guide: How to Leverage Your Impact
Coaching-Online
A comprehensive resource for coaches scaling beyond 1:1 work, this piece
provides genuine strategic value to help other coaches learn to scale their businesses and trust Bijan’s support for clearer, quicker steps.
Steps to Rewrite Your Story
Coaching-Online
A mindset transformation piece designed to help Bijan’s audience with practical steps to change their lives through a personal narrative. It positions mindset coaching with Bijan as the natural next step.
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