Portfolio
Trauma Treatment Page
Center of Motivation & Change
This piece reframes trauma treatment as a path to transformation, not just
symptom management — addressing how unresolved trauma creates barriers to the relationships, career, and goals a person actually wants. It reflects CMC’s philosophy that healing isn’t the endpoint; it’s what clears the way for the life someone is trying to build. Backed by CMC’s own outcome data (84% reduction in PTSD symptom severity), the piece pairs emotional resonance with credible proof, exactly the combination that turns a hesitant reader into someone ready for the next step with CMC.
Drinking After Divorce
Ria Health
Ria Health helps people moderate or quit drinking through their smartphone —
no rehab, no judgment. This piece meets a specific life moment (divorce)
with empathy first, addressing the emotional reality before introducing the
solution, so readers feel understood enough to trust Ria with their recovery.
5 Ways Supporting Employee Mental Health Benefits Your Bottom Line
Ade Content Lab Corporate Wellness Sample
This piece speaks directly to C-suite and People Ops leaders in their own
language, using the Voice of Customer (VOC) framework to address their core pain point: connecting wellbeing programs to measurable bottom-line impact. Built on CuraLink EAP’s real business outcomes data, it turns raw customer insight into proof a skeptical executive can act on — which is exactly what makes them choose a corporate welless program.
Cognitive Behavioral Therapy for Insomnia (CBT-I) Treatment
Center of Motivation & Change
This piece breaks down a clinical treatment approach in clear, reassuring language — building the kind of credibility that matters most when someone is researching care for themselves at 2 am. It reflects CMC’s evidence-based approach to treatment overall, and that scientific grounding is what gives anxious readers enough confidence to take the next step and reach out.
Non-12-Step Treatment Page
Center of Motivation & Change
This piece speaks to readers whose belief systems — secular or faith-based, don’t fit the standard 12-step model. It embodies CMC’s philosophy of respecting and leveraging each client’s own beliefs rather than imposing a one-size-fits-all approach. This converts skeptical readers who’ve
been alienated by other programs before.
How to Stop Being an Angry Drunk
Ria Health
Written for a high-shame search term, this piece uses direct, unflinching
language exactly where readers are searching from. Ria Health’s low-barrier, judgment-free honesty earns enough trust to move
a reader from “just researching” to “ready to try” their program.
Group Coaching Ultimate Guide: How to Leverage Your Impact
Coaching-Online
A comprehensive resource for coaches scaling beyond 1:1 work, this piece
provides genuine strategic value to help other coaches learn to scale their businesses and trust Bijan’s support for clearer, quicker steps.
Steps to Rewrite Your Story
Coaching-Online
A mindset transformation piece designed to help Bijan’s audience with practical steps to change their lives through a personal narrative. It positions mindset coaching with Bijan as the natural next step.
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