Get to Know Ade
Freelance writer specializing in health and wellness — where words provoke readers to take the next step in caring for their health.
My Story
- 2019 – Where it started: I jumped into freelance writing in September 2019, working with content agencies. I quickly realized I wasn’t interested in writing everything…
- 2020 – 2022 – Finding the Niche: I entered the health and wellness writing space through addiction recovery, mental health, and personal development topics (I was interested in these subniches plus a client told the agency to have me as the only one writing for His mindset coaching website, something that made me more interested)— though that is not the only thing subniche I specialize in now. I saw this area of life (mental health) as most important to get right for every other area of life to follow suit, because if the health of the body and mind isn’t sorted, other areas of life suffer. This high stakes work requires absolute precision with language for people who are most vulnerable to actually find the help they desperately need. Clients included Ria Health and Coaching-online.org.
- 2022 (last quarter) – A necessary pause: I stepped away for a season to care for a loved one who was dying. It was hard and clarifying in equal measure. It deepened my understanding of why sensitive, human-cenntered language in health content isn’t optional.
- 2023-now – Returning with sharper instincts: I came back to an industry shifted by AI and learned the new landscape rather than resisting it. I was now producing revenue-generating content strategies and more effective web content. One highlight: I helped a client shape their substance use treatment content around their brand language without sacrificing search engine ranking —debunking stigmatizing jargon used by many of their competitors. It set them up as a trustworthy authority in the industry.
A Little More About Ade
- I believe health content must be two things above all: accurate and empathetic.
- I cared for a loved one who had physical and mental health struggles through their final season of life. It taught me that love means never giving up on people — no matter how difficult. That conviction shapes everything I write and do.
- I’m a committed follower of Christ, constantly pursuing ways to make my work add up to something that genuinely helps people
- I find joy in travelling — new places, new perspectives.
- I have no fixed favourite food, but whole and delicious is always a winning combination.
- I’m a continuous learner, stripping everything back to fundamentals to build adaptable frameworks.
- Most days revolve around four things: work, studies, ministry, and family.
Effective Strategy
I ask the right questions upfront, research your audience’s language, search intent, and competitor gaps — so the strategy is right before the writing begins.
Trustworthy Language
Using Voice of Customer research, I write in the exact words your readers use, translating complex scientific facts in a way the reader feels understood, confident enough to trust you and act.
Results-Driven
I write with the full funnel in mind — building a profitable content system that moves your readers from awareness to deep trust to action.
Your Content, Done Right
Effective health content transforms lives and grows your revenue. Let’s make sure yours does.
